1. Process

At Coastal Publications, we use your Dealer Management System data and Department of Motor Vehicle data to get a profile of your current customers. Just where do they live, what did they buy and what do they look like demographically and psychographically? We compare this profile to non customers who live in your market area, to pinpoint others who would be likely to purchase from you as well.

2. Print

Print advertising continues to evolve. The general public still likes and responds to print advertising. It is one of the first stops for the in-market buyer. The car buyer is influenced by the various print pieces they receive.

3. Distribution

We analyze every distribution means available and seek to only distribute within that defined market. We use a variety of distribution methods that will get your message in the prospects hands as often as available over the course of the promotion or sales period. This gives them the perception that you are everywhere and are the dealer to do business with. We look to use daily, weekly, ethnic and specialty newspapers as well as solo, list and shared mail to distribute the catalog.

Think about what it would cost to do this in the classified section of a daily newspaper. An 8-page catalog has the equivalent image area of 2 full pages of classified advertising. Imagine being able to target only your primary trading area and not wasting circulation or advertising dollars where they have very little chance of being effective.