Total Market Domination
 
This strategy is specifically designed, by the team at Coastal Publications, to allow your dealership to completely dominate your market and crush the competition!
The Total Market Domination Package for your dealership consists of the following components:

The Unique Catalog:
Distributing this totally Unique Catalog, using shared mail, newspaper inserts and direct mail, will allow your dealership to completely saturate and dominate your local market, while standing our from every other dealer you compete with...Total Market Domination Package!

* Unique color catalogs printed on your choice of three types of paper.

* Unique color catalogs distributed every other week for 13 issues during the 26 week program.

The Quarterly Newsletter
The newsletter is designed to keep your current customers in contact with the dealership during the ownership cycle. Your dealership spends a tremendous amount of money to attract new customers and this newsletter will help you keep those customers.

* 5,000 high quality newsletters direct mailed to your very own customer base two separate times during the 26 week program. The newsletter is 4 pages of information about the dealership, service specials and coupons, happenings around your dealership, special offers only available to your current customers and some fun articles like a quarterly recipe.

Targeted Email Saturation:
Targeted email saturation allows your dealership to reach the customer no matter how they choose to shop for information, print or online. The majority of customers use the Internet as a resource to shop for vehicle information. Prior to that search starting, something must prompt the customer to begin that process. Email is the perfect attention getter. With one click, the customer sees the cover of your Unique Catalog every other week!

* A minimum of 50,000 informational emails will be sent to those potential customers, who have opted to receive promotional emails, living closest to your dealership every other week, on the off week of the catalog, for 13 times during the 26 week program.

* The emails will instruct the reader to be on the lookout for your Unique Catalog in the mail the following week, and will include a link to your dealership's website. There will be a picture of the cover of the catalog in the message of the email.

Online Catalogs:
Our goal is to drive traffic directly to YOUR website, NOT third party websites. Your online catalog will allow the customer to not only view your current catalog, but will also direct them to your own website to view your entire inventory.

* We will post each updated catalog online. Your dealership will be provided with a link that can be placed on your home page. This will allow customers to view the catalog online.

Market Exclusivity
Last but not least, when you sign up for our Total Market Domination package, we will guarantee you market exclusivity for a 25 mile radius around your dealership. No one else in the industry is willing to do that! Our competitors only care about selling you something. We care about making your dealership unique and helping you grow your business consistently over time. You can't be unique and stand out in your market if everyone else uses the same tools as you do.

 
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